Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards this permanent position.
Job Brief:
Our search is for an experienced and highly motivated individual with a can-do attitude to join our marketing team.
With strong analytical skills and a background in a digital marketing environment, you will be responsible for implementing the overall strategy of our digital marketing activity for the company brands.
You will be able to hit the ground running. Ability to communicate effectively is a must.
This role is full-time office based in Rotherham.
Key Responsibilities and accountabilities:
Reporting to and working with our Marketing Manager and the wider team in the development and implementation of all digital marketing for the groups brands.
Key Responsibilities and accountabilities:
- Project manage delivery of digital campaigns.
- Liaise with our partner on our SEO, PPC, Paid Display and Paid Social strategy.
- Plan and implement the overall digital marketing strategy.
- Oversee all digital marketing channels.
- Oversee and develop email marketing campaigns.
- Oversee customer segmentation implementation.
- Manage and improve online content, considering SEO and Google Analytics.
- Support on optimisation of the websites for organic search engine positioning.
- Oversee reporting of all digital marketing campaigns.
- Measure and report on digital campaign performance ensuring we are delivering against objectives.
- Monitor competition and provide suggestions for improvement.
- With support of the wider marketing team, establish compelling creative and develop plans to scale performance (e.g. dynamic creative) in addition to supporting customer brand metrics.
Requirements:
- Minimum 4 years' experience in digital marketing.
- Knowledge of email marketing and
- comms strategies.
- Experience with digital campaign tracking and reporting.
- Experience of paid search and social media campaigns.
- Experience utilising a variety of digital channels to maximise customer acquisition.
- Knowledge and experience with online marketing tools and best practices.
- Scientific use of data and analytics to identify any optimisation opportunities.
- Strong time management skills.
- Good verbal communication skills – the ability to articulate ideas clearly and liaise with other members of the team.
- Ability to work to demanding schedules and deliver tight turnarounds.
- Ability and experience to handle multiple tasks under pressure.
- Excellent knowledge of Google Ads, Meta Ads (Business Manager Suite) and Google Analytics.
Essential skills to include:
- ROAS /CPC /CPA/ PPC/ ROI /SEO
- Google Analytics
- Segmentation
- Conversion rates
- Sales funnel
- Email campaign planning and performance
Hours : Mon-Fri 9-5pm 37.5hrs per week
Benefits:
- Competitive salary package up to £45,000 DOE
- 22 days holiday + bank holidays
- Additional leave for your birthday
- Up to 5 days additional leave & up to £1500 allowance towards a Coach Tour holiday
- Free Connected travel insurance when travelling on a group breaks
- Friends & family discount
- Free eye test
- Social events such as summer party, plus more