Andy File Associates Limited is working as a Recruitment Agency on behalf of our client for this permanent position of Area Sales Manager
Area Sales Manager
Location: London & Surrounding Areas
Salary: £55,000 – £65,000 (depending on experience)
The Role
Reporting to the National Sales Manager, the Area Sales Manager will play a key role in driving business growth across the UK. You will maximise existing channels while identifying and developing new opportunities, particularly within the hospitality and contract sectors.
This is a dynamic, field-based role requiring strong relationship management, commercial awareness, and a proactive approach to business development.
Key Responsibilities
Develop and implement sales strategies in collaboration with the National Sales Manager
Drive growth within the hospitality, hotel, and contracts sectors
Manage and grow existing accounts, ensuring regular engagement
Identify and secure new business opportunities across the UK
Build and maintain strong relationships with key decision-makers
Attend trade shows, exhibitions, and networking events
Develop and manage a strong project pipeline aligned with sales targets
Maintain and expand approved supplier agreements with hotel groups, architects, and interior designers
Ensure effective internal communication to support project delivery
Manage customer issues professionally, ensuring high satisfaction levels
Visit project sites when required to support sales processes
Quality & Continuous Improvement
Follow company processes and maintain high-quality standards
Contribute ideas to improve efficiency, product quality, and performance
Health & Safety
Promote and maintain a safe working environment
Ensure compliance with all health and safety procedures
General Responsibilities
Meet and exceed KPIs and sales targets
Adhere to all company policies, including Equality, Diversity & Inclusion
Maintain a flexible approach to working hours, including attending events when required
Knowledge & Experience
Essential:
Proven success in a Sales Manager or similar role
Experience within the lighting and/or hospitality industry
Strong understanding of marketing strategies, including social media
Good technical knowledge
Desirable:
Experience managing and motivating teams
Knowledge of manufacturing processes
Skills & Competencies
Essential:
Highly organised with the ability to manage multiple priorities
Strong commercial awareness and entrepreneurial mindset
Proven ability to generate new business and exceed targets
Excellent communication, presentation, and interpersonal skills
Self-motivated with a proactive approach
Ability to travel frequently across the UK and Ireland
Flexible approach to working hours
Desirable:
Full UK driving licence
Relevant qualifications in business, marketing, or related fields
Benefits
Bonus structure:
5% of salary upon achieving agreed sales targets
Additional scaled bonus for exceeding targets (details TBC)
Additional 5% bonus if company achieves PBT
Car allowance (open to discussion, particularly for London-based candidates)
24 days holiday + bank holidays (increasing to 28 days after 5 years’ service)
Pension: Auto-enrolment
If you are a driven sales professional looking to make a real impact in a growing business, we encourage you to apply.